Make ripples: collect testimonials from your students

The best marketing for a private tutor is word-of-mouth. There is no question about it. In addition to that though you can spread the word as well. Ask each of your students to write something for you. Give them a piece of paper and ask them to express any feelings they may have about you and your teaching style, about the time they had with you. Believe me, in the beginning they will feel a little puzzled but then they will get really creative. Most of my students also draw pictures and put stickers on the paper. Once you start collecting those, you will have a very good pile of testimonials which you can use to convince potential students that you provide excellent service for your students and they appreciate it. You will demonstrate a positive feedback from your old students and you can also tell a good story behind each testimonial.

Testimonials are the indirect word-of-mouth between your students. By leaving something for you at the end of their study, and you showing it to your potential students, is a way of communication which you cannot provide in any other way. It's invaluable.